Get a product-by-product analysis. See which products consume budget without enough sales and which perform well but receive too little promotion. You will know what to limit and where to invest more.
Sample from the report
Products that spent budget and generated losses
| Product | Clicks | Spend | Orders | CPA | Sales | ROAS | Loss |
|---|---|---|---|---|---|---|---|
| Navy office dress | 3,840 | 4,820 RON | 7 | 689 RON | 2,110 RON | 0× | −4,398 RON |
| Set of 3 cotton T-shirts | 2,460 | 3,140 RON | 12 | 262 RON | 2,760 RON | 1× | −2,588 RON |
| Faux leather bag | 1,930 | 2,605 RON | 0 | — | 0 RON | 0× | −2,605 RON |
Illustrative example. Your report uses real data from the connected account.
The problem hidden by the account average
Google optimizes for sales, but it does not automatically know the profit each product leaves you.
Google distributes budget by likelihood of a sale, not by the real profit each product leaves you.
| Product | Clicks | Spend | Orders | CPA | Sales | ROAS | Loss |
|---|---|---|---|---|---|---|---|
| Navy office dress | 3,840 | 4,820 RON | 7 | 689 RON | 2,110 RON | 0× | −4,398 RON |
| Set of 3 cotton T-shirts | 2,460 | 3,140 RON | 12 | 262 RON | 2,760 RON | 1× | −2,588 RON |
| Faux leather bag | 1,930 | 2,605 RON | 0 | — | 0 RON | 0× | −2,605 RON |
A product can receive many clicks and consume most of the budget while remaining deeply unprofitable.
| Product | Clicks | Spend | Orders | CPA | Sales | ROAS | Loss |
|---|---|---|---|---|---|---|---|
| Navy office dress | 3,840 | 4,820 RON | 7 | 689 RON | 2,110 RON | 0× | −4,398 RON |
| Set of 3 cotton T-shirts | 2,460 | 3,140 RON | 12 | 262 RON | 2,760 RON | 1× | −2,588 RON |
| Faux leather bag | 1,930 | 2,605 RON | 0 | — | 0 RON | 0× | −2,605 RON |
A lower cost per click means more traffic, more sales, and a higher ROAS from the same budget.
Direct Google → CSS partner, with the same budget
| Product | Clicks | Spend | Orders | CPA | Sales | ROAS | CSS gain |
|---|---|---|---|---|---|---|---|
| Navy office dress | 1,000 → 1,250 | 1,000 RON | 20 → 25 | 50 → 40 RON | 5,000 → 6,250 RON | 5.00 → 6.25× | +1,250 RON |
| Set of 3 cotton T-shirts | 800 → 1,000 | 800 RON | 16 → 20 | 50 → 40 RON | 4,000 → 5,000 RON | 5.00 → 6.25× | +1,000 RON |
| Faux leather bag | 600 → 750 | 600 RON | 12 → 15 | 50 → 40 RON | 3,000 → 3,750 RON | 5.00 → 6.25× | +750 RON |
Same budgets and conversion rate: CPC 1 RON → 0.80 RON. Each product receives 25% more clicks, orders, and sales.
The account average hides the problem. The audit shows each product separately.
Real figures, not vague conclusions
The report uses your account data and clearly separates products that consume budget from those that deserve more investment.
Stop wasted spend
They received traffic and spent money without generating enough sales. The largest loss appears first.
| Product | Clicks | Spend | Orders | CPA | Sales | ROAS | Loss |
|---|---|---|---|---|---|---|---|
| Navy office dress | 3,840 | 4,820 RON | 7 | 689 RON | 2,110 RON | 0× | −4,398 RON |
| Set of 3 cotton T-shirts | 2,460 | 3,140 RON | 12 | 262 RON | 2,760 RON | 1× | −2,588 RON |
| Faux leather bag | 1,930 | 2,605 RON | 0 | — | 0 RON | 0× | −2,605 RON |
Recover growth
They have demonstrated profitable sales but receive too little traffic. The largest opportunity appears first.
| Product | Clicks | Spend | Orders | CPA | Sales | ROAS | Potential |
|---|---|---|---|---|---|---|---|
| Men's sports shoes | 420 | 420 RON | 14 | 30 RON | 5,460 RON | 13× | +8,736 RON |
| Women's waterproof jacket | 310 | 310 RON | 10 | 31 RON | 3,720 RON | 12× | +5,208 RON |
| Premium urban backpack | 190 | 190 RON | 6 | 32 RON | 2,090 RON | 11× | +2,508 RON |
Illustrative examples. Historical values in the report are measured from Google Ads, and estimates are labeled separately.
Three simple steps
No file exports and no Google Ads expertise required.
Connect your Google Ads account
Sign in directly with Google. Your password never passes through us, and the application does not change ads, campaigns, or budgets.
Set your break-even threshold
Confirm your average order value and cost of goods. We automatically calculate your store's maximum CPA and minimum ROAS.
See every product's performance
We analyze the last 365 days, rank losses and opportunities by money at stake, and save your report as a PDF.
You remain in control
The application only reads
We do not change anything in your account.
Revocable access
Revoke it at any time from your Google account.
No payment card
The report is free and starts no subscription.
Audit Devrika connects only with your consent. The app reads the data required for the audit: accessible Google Ads accounts, including their identifier, name, manager status, and currency, the selected account time zone, products and their Shopping performance, conversion tracking configuration, campaign structure, Performance Max campaigns, Shopping campaigns, Search campaigns, negative keywords, search terms, and account totals for the last 365 days. We request one access permission, for Google Ads. Nothing from Gmail or Drive. Your signed Google authorization expires after one hour and is not stored with your contact record. Requested reports are retained only for delivery and support. We make no changes to your account.
Free report
Your real data. No payment card. No Google Ads changes.